Privacy Policy

Last updated: June 19, 2026

General Counsel Co. ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website at general-counsel-co.com (the "Site").

1. Information We Collect

Information you provide: When you book a call, send us an email, or submit information through our scheduling tool, we may collect your name, email address, phone number, company name, and any details you share about your legal needs.

Information collected automatically: When you visit the Site, we automatically collect certain information through cookies and similar technologies, including:

• IP address and approximate location
• Browser type, device type, and operating system
• Pages visited, time spent on pages, and referring URL
• Interactions with site elements (e.g., button clicks)

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and schedule consultations
• Provide and improve our legal services
• Analyze site usage to improve the user experience
• Run and measure advertising campaigns
• Comply with legal obligations

3. Cookies and Tracking Technologies

We use the following third-party services that may place cookies on your device:

• Meta (Facebook) Pixel: Tracks page views and conversion events (e.g., scheduling a call) to measure the effectiveness of our advertising on Meta platforms. Data is sent to Meta Platforms, Inc. Meta's Privacy Policy.
• Google Tag Manager / Google Analytics: Collects anonymized site usage data and conversion events to help us understand how visitors use the Site and to measure advertising performance. Data is sent to Google LLC. Google's Privacy Policy.
• Calendly: Our scheduling tool may set cookies to enable booking functionality. Calendly's Privacy Policy.

You can control cookies through your browser settings. Disabling cookies may affect certain Site functionality.

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers that help us operate the Site (hosting, scheduling, analytics)
• Advertising platforms (Meta, Google) in aggregated or anonymized form for ad measurement
• Legal authorities if required by law

5. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, or as required by law. Analytics data is retained in accordance with the policies of the respective third-party services.

6. Your Rights

Depending on your jurisdiction, you may have the right to access, correct, delete, or restrict the processing of your personal information. To exercise these rights, contact us at eric@general-counsel-co.com.

7. Children's Privacy

The Site is not directed at individuals under the age of 18. We do not knowingly collect personal information from children.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

9. Contact Us

If you have questions about this Privacy Policy, contact us at:
eric@general-counsel-co.com